Seeking: Pleasure

Unkle Karl, being the rolling-in-dough oddball that he is, recently drenched an entire hotel room in chocolate. As if directing actress a series of short films starring Rachel Bilson wasn't enough, Karl continues his collabo with ice cream giant Magnum, after the said-series of short films with a hotel suite made entirely of chocolate. Expertly brought to life by master chocolatier and chocolate sculptor Patrick Roger, 'The Magnum Chocolate Suite' in Paris contains the ultimate piece de resistance: an edible incarnation of Baptiste Giabiconi, the multi-tasking model and pop star who also happens to be Lagerfeld's muse.

"It has been an absolute pleasure to design the Magnum Chocolate Suite. My idea was to flirt with a mix of modern and traditional French influences to create something remarkable," says Lagerfeld. However he sadly won't be enjoying the gastronomical side of the collaboration, as he recently told W magazine : "My doctor told me that sugar wasn't needed for me so I haven't touched it in ten years. I like chocolate. I don't eat it, but I like the smell of it. People can drink with their eyes; I can eat with my nose. I would love to have a perfume based on chocolate." - Telegraph

Why am I yapping away about Magnum and chocolate? Yes, tis' the time of the year when everybody's favourite dessert on a stick rolls out a fab new ice cream!

Get set to salivate over the brand spanking new Magnum Double Caramel - the signature silky vanilla ice cream double dipped in thick cracking chocolate and a layer of caramel. Excuse me while I wipe the drool off my keyboard!

Orchard Road will have its very own Magnum suite from tomorrow! Sheer unadulterated pleasure in one room - Imagine a suite filled with some of the most indulgent, delightful and sometimes, the simplest pleasures in life. It's like an orgasmic visual feast - and you're invited!

For two days, over the course of this weekend, come by the Magnum Pleasure Suite and join a contest to guess the number of “double pleasure items” on display. The top prize is a Pleasure Holiday for two to Hong Kong ]business-class air tickets + a suite stay at Mandarin Oriental Hotel including a Chocolate Buffet for Two].

The Magnum European Temptation range is available in following varieties: Classic 120ml, Almond 120ml, Golden Hazelnut 110ml, and Magnum Gold 110ml, Double Caramel 110ml (NEW!), in Impulse Singles (S$3.90) and Multi-pack of 3 (S$10.90 – Classic, Almond & Gold) and Multi-pack of 4 (S$14.50 – Golden Hazelnut & Double Caramel.

Available now at all leading hypermarkets & supermarkets, 7-11, convenience stores, petrol marts, selected mini-marts and provision outlets islandwide.